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Start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope.
If your brand wants to climb aboard the healthy bandwagon without cutting calories or fat, consider that health is often in the eye of the beholder.
It’s important to know when your brand is due for change.
A positive ROI is obviously key, but don’t forget to outline a process that will help you meet your objectives.
The pop star is a perfect model on how to turn your customers into brand evangelists.
Having two distinct customer demographics might expand your sales potential, but it also presents a challenge of marketing to two different bases.
If you want to introduce your ethnic concept to burger-and-fries-loving Americans, try giving them something they’re familiar with.
For small concepts, diversifying local-store marketing efforts beyond fliers and handouts is the best way to secure new business.
Loyalty programs aren’t the only way to build repeat visits.
If your company is growing beyond its own marketing capabilities, hiring a marketing agency might be a smart move. Here’s what to look for.