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A positive ROI is obviously key, but don’t forget to outline a process that will help you meet your objectives.
The pop star is a perfect model on how to turn your customers into brand evangelists.
Having two distinct customer demographics might expand your sales potential, but it also presents a challenge of marketing to two different bases.
If you want to introduce your ethnic concept to burger-and-fries-loving Americans, try giving them something they’re familiar with.
For small concepts, diversifying local-store marketing efforts beyond fliers and handouts is the best way to secure new business.
Loyalty programs aren’t the only way to build repeat visits.
If your company is growing beyond its own marketing capabilities, hiring a marketing agency might be a smart move. Here’s what to look for.
Take your charitable activities—and your brand—to a whole new level.
Increase your brand appeal with two lucrative target segments: Millennials and moms.
Brand-building strategies change as a company progresses from the start-up phase to maturity.