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Marketing campaigns can adequately promote your brand, but it could be for naught without a strong cultural foundation.
Don’t jump into social media marketing blind. Follow these tips to be successful at the most popular social media sites.
Instill your brand message in every customer touch point.
Sites like Yelp and Trip Advisor can be valuable marketing tools.
Design, promote, and launch your units using these key guidelines.
A well-crafted tagline can position your brand for years to come.
Now is the time to establish what you want to get out of your marketing efforts in the coming 12 months.
The seven chains that made the boldest moves in 2012.
It’s smart to follow industry trends, but don’t forget to add your own touch.
Start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope.