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Instill your brand message in every customer touch point.
Sites like Yelp and Trip Advisor can be valuable marketing tools.
Design, promote, and launch your units using these key guidelines.
A well-crafted tagline can position your brand for years to come.
Now is the time to establish what you want to get out of your marketing efforts in the coming 12 months.
The seven chains that made the boldest moves in 2012.
It’s smart to follow industry trends, but don’t forget to add your own touch.
Start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope.
If your brand wants to climb aboard the healthy bandwagon without cutting calories or fat, consider that health is often in the eye of the beholder.
It’s important to know when your brand is due for change.