Denise Lee Yohn: QSR’s Marketing Guru

May 19, 2013

Denise Lee Yohn: QSR’s Marketing Guru

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Turn Your Logo into an Icon A quick-serve brand’s logo can help it stand above competitors as a reliable dining option.	Experts Say Success Starts with Culture From big restaurant companies to small, a strong corporate culture attracts customers, engages employees, and enables better decision-making.
It's a Partnership, Not Charity Partnering with other brands can strengthen your value proposition and introduce your own brand to new customers.	The Good, Bad About Mobile Marketing The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.
You Have More Competition than You Think In addition to the quick serve down the street, there’s also the local grocery store, gas station, and even vending machine.	How to Spot a Good (& Bad) Brand Extension Brand extensions can be a smart way to build excitement and drive traffic, but any extension that strays too far can be a costly mistake.
How to Name Your Concept (and Do It Right) Selecting the right name is one of the most important decisions a brand has to make.	A Case Against Social Media Despite what your intern and PR agency tell you, there are some brands that just aren't cut out for social media.
Your 2011 Checklist This year should be the year brands get on track with consumer research and restaurant image improvements.	Give Your Customers a Break If quick serves don’t focus on being the highlight of their customer’s day, they’re at risk of undermining their brand image.