Denise Lee Yohn: QSR’s Marketing Guru

June 19, 2013

Denise Lee Yohn: QSR’s Marketing Guru

featured articles

Give Your Customers a Break If quick serves don’t focus on being the highlight of their customer’s day, they’re at risk of undermining their brand image.	The Price is Complicated Pricing is not about one number. By determining your worth and building value perception around that, your pricing strategy can strengthen brand perception and differentiation.
Not Just a Punch Card Most quick serves don’t understand that building loyalty takes more than handing out punch cards and promotions.	3 Tips from Food Trucks The newest generation of food trucks should serve as a blueprint to quick-serve marketers on how they can attract customers.
Bigger Isn’t Always Better Toyota was caught sacrificing quality for quantity, and its troubles should be a warning sign to quick serves looking to grow.	Eye on the Prize In today’s economic environment, targeting a specific consumer can help a brand streamline its product offerings, marketing efforts, and operations.
Don’t Be Short Sighted Giveaways and discounted prices are not necessarily the right promotions to build your brand name for the long term.	That’s the CMO’s Job The role of the chief marketing officer goes beyond simply advertising the brand.

industry headlines

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Maui Wowi Kicks Off Summer with New FL Location

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Forget running or walking – the Joey O Bocce Classic charity tournament is focused on rolling to cure cystic...

PizzaRev Opens New Store in Burbank

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PizzaRev, a Los Angeles based fast-casual artisan pizza concept, has announced plans to build a flagship location in...

Heinz Offering Ketchup in Pouch Packs

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Heinz Foodservice offers its Heinz Ketchup in #10 Pouch Packs, the most economical way to purchase...

Bobrick Releases New HPLSeries Toilet Partitions

2013-06-19

Bobrick Washroom Equipment Inc. announced the introduction of its new High-Pressure Laminate...

DaVinci Gourmet Introduces New Drink

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DaVinci Gourmet introduces new Fruit Innovations Lemonade Concentrate, winner of the 2013 Best New...

Bennigan's Expanding Both at Home and Abroad

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Bennigan’s Franchising Company and AXM Overseas Holdings Ltd. announced the grand opening of...

AllergyEats Becomes an OpenTable Affiliate

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The food allergy community depends on AllergyEats, the leading guide to allergy-friendly restaurants...

Pancheros Celebrates Opening with $1 Burritos

2013-06-19

Pancheros Mexican Grill, a Mexican restaurant chain famous for burritos, opened its second Missouri...

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