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The newest generation of food trucks should serve as a blueprint to quick-serve marketers on how they can attract customers.
Toyota was caught sacrificing quality for quantity, and its troubles should be a warning sign to quick serves looking to grow.
In today’s economic environment, targeting a specific consumer can help a brand streamline its product offerings, marketing efforts, and operations.
Giveaways and discounted prices are not necessarily the right promotions to build your brand name for the long term.
The role of the chief marketing officer goes beyond simply advertising the brand.