Social Media

June 18, 2013

Social Media

featured articles

What to Do with Google+ Google+ Pages let brands on the new social network, but many are still figuring out how to make it work for them.	Why Everyone's Trying Online Videos Online-video sites give operators a chance to engage their consumers and express their brand’s personality.
What Life Stage is Your Brand in? Brand-building strategies change as a company progresses from the start-up phase to maturity.	Rethinking Gen Y A recent study finds that Millennials may be more closely linked to their predecessors than previously believed.
Enough About Social Media, Here’s the Deal Fast-casual columnist George Green explains how brands can really use social media to their advantage. And it ain’t by tweeting.	The Good, Bad About Mobile Marketing The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.
5 Must-Haves for Social Marketing Success Learn how to stretch your marketing dollars by integrating social media with traditional marketing strategies.	Trust Roy, It's Worth a Grand When you open the doors to your quick-serve unit, don’t be a softy; do it in style by heeding Roy’s tips.
One to Watch: Pinkberry Los Angeles–based frozen-yogurt chain gained big buzz in Hollywood before catching on across the country.	Coupons on TV? New technologies have essentially killed traditional TV advertising, but an interactive solution may bring the medium some new life.

industry headlines

A Victor Emerges in the Battle of the Pita Pits

2013-03-22

Pita Pit was doing NCAA bracket-style competitions before they were even popular—this year, that is.

In November, the healthy pita...

Rita's Goes Social for the First Day of Spring

2013-03-19

Rita's Italian Ice will celebrate its 21st Annual "First Day of Spring Free Ice Giveaway," as well as its "First Taste of...

McAlister's Deli Sends Lucky Fan to the Big Easy

2013-03-19

McAlister’s Deli announced the grand-prize winner of its Big Easy Experience promotion.

Melanie Hoffman of Grapevine, Texas, won an...

California Tortilla Seeking a New LTO, NCAA-Style

2013-03-18

It's NCAA playoff season, and everyone’s got basketball fever--including California Tortilla. This year, the fast casual chain invites...

KFC Adds the Gravy to Original Recipe Bites

2013-03-14

KFC is pairing its modern, grown-up Bites with a classic grown-up sauce to create the Original Recipe Bites with Dipping Gravy.

“When...

Pizza Hut Takes on Interviewing, Twitter-Style

2013-03-08

As social media has permanently changed companies’ communication and marketing practices, it has become increasingly important for brands to...

Dunkin' Donuts Gets in on the Madness in Philly

2013-03-05

As college hoops action heats up, Dunkin’ Donuts in Greater Philadelphia is rewarding the region’s most passionate and loyal fans...

La Madeleine Celebrates 30 Years with France Trip Contest

2013-03-04

La Madeleine Country French Café is celebrating its 30th anniversary and saying “merci beaucoup” to its loyal guests with a chance to...

Dining Dialog Works to Keep Restaurants Profitable

2013-03-04

Located on 1126 E. Ogden Ave. in Naperville, Illinois, sits a deserted restaurant. Formerly Famous Dave’s that closed in 2009, it later re-...

US Foods Seeks Fan Input for New Beverage Labels

2013-03-01

US Foods will be launching a new line of artisan sodas in the coming months. Before they debut, the company is giving its customers the...

OPERATOR RESOURCES

Smart Chain Reports

Smart Chain Reports

Articles by Issue