Women in Foodservice

Starting any business can be a difficult prospect, but in an industry where men have historically outnumbered women, the roadblocks to doing so can be even more challenging when you’re female.

For many female foodservice entrepreneurs, being taken seriously as a business owner is often the biggest challenge, says Arzu Esendemir, CEO and cofounder of Mediterranean fast casual Flatbread Grill in Upper Montclair, New Jersey.

The most powerful woman in the restaurant industry isn’t intimidating, nor is she larger than life. She isn’t cold, tight-lipped, terse, or abrasive. She doesn’t talk down to you. She doesn’t double-book you and cancel at the last second.

Certainly one might expect such a person to be and do any number of those things; overseeing nearly 1 million members that collectively earn more than $650 billion in sales and represent 4 percent of the entire U.S. GDP isn’t a walk in the park.

Women’s Foodservice Forum (WFF) has launched a mobile application that offers easy, portable access to WFF tools and information. The app, called WFF Access, serves as a navigable mobile version of the organization’s website. Some key features of the app include WFF event schedules and social media feeds. The app also provides a central hub for connecting with other members based on similar interests, job function, or industry.