The iPad provides the restaurant industry with new ideas for incorporating more
When the iPad was introduced in late January, the tech world buzzed about the gadget’s possibilities and visionary applications. Two of Apple’s other signature products, the iPod and iPhone, sparked such revolutionary momentum that creative minds swirled with ideas on how the iPad, a larger, more...
Jason's Deli's success has been built on its culture, CEO Joe Tortorice says.
Executive Insights
How can growing concepts move into franchising while still maintaining their core identity? I can tell you how we did it at Jason’s Deli. We’re operationally intensive. In other words, we’re first and foremost operators. So most franchises have only a handful of company-owned stores and the...
Denise Lee Yohn: QSR's Marketing Guru
Food trucks are popping up everywhere. And these new mobile units have come a long way from the college-campus roach coaches of questionable quality. They now serve gourmet tastes out of clean, well-designed trucks, and they’re attracting respectable office workers and hip club-goers alike. At a...
The battle to hire and keep the best people starts with the first time you have contact with prospective employees. Customers of the best fast-casual operators expect more in terms of food and service than what they get from competitors in other segments.  This poses a great challenge for us in the...
History, Black & white photo of Willard Scott as the first Ronald McDonald.
What do you do when you capture lightning in a bottle? When you have such a great idea, you’re not quite sure what to do with it, how fast to move, or whether it really will be the success you think it will be? In my 32 years at McDonald’s, I saw a lot of great concepts and a few not so great. What...
Customers like having their way, and having multiple sauce options for them to c
Ingredients & Dayparts
Using ketchup to dip or slather french fries is a long-established American tradition. The pairing has not only provided consumers with a distinct flavor, but it has given diners the ability to choose how much of the condiment to use, based on their own tastes. It turns out that this flavor-control...
Online marketing management solutions benefit both a brand and its operators.
As today’s world becomes more personalized and people realize that marketing initiatives that work for one audience may be irrelevant for another, the restaurant industry is beginning to see the value in producing materials that drill down to specific demographics, cultures, and even the most local...
According to design firm CEO Mike Brady, restaurants should make sure that the i
Consumer Trends
Q: How similar should the architecture and design of my second store be to my first? We’re in a really huge shift in the way we do second locations, and customers’ particular tastes have changed. You’re really seeing the customers’ tastes be that if he doesn’t want to go to the Ruby Tuesday, which...


Food halls are taking the nation’s cities by storm, providing locals with a central location for dozens of innovative concepts.
As healthier, more wholesome eating habits become top of mind for consumers, many parents are seeking out healthy, nutrient-dense options for their children on restaurant menus—and operators are listening.At Dallas-based sandwich chain Which Wich, the children’s menu was overhauled in an effort to i
Common knowledge would suggest a company’s management or board of directors best knows which path the organization should take to success.
There never was supposed to be a real meal—particularly one with an official name—that landed between dinner and breakfast.
For years, Pita Pit worked to educate customers about the nutritional value of its various pita fillings and toppings.
Since the beginning of commerce, companies have sought to make a profit, boost their revenues, and trim their expenses.
Before the advent of chain restaurants, transparency was not a question so much as an implicit assumption; local establishments sourced locally and were honest in how they promoted their products.