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Zaxby’s has Doris Roberts, Terry Bradshaw, and Ryan Stiles. Subway has Apolo Anton Ohno, Michael Phelps, and Blake Griffin. Now Starbucks and Lady Gaga are teaming up. The question remains, however, whether star power in a quick serve’s marketing efforts can add up to big sales. To fully harness...
Consumer Trends
A May 2011 survey predicted a long-term shift in consumer attitudes, with restaurant patrons falling into two camps: free spenders and controlled spenders. The latter group of consumers outnumber the former three to one, but experts say quick serves will have to figure out how to satisfy each...
Consumer Trends
The food truck trend has gathered so much steam that there wouldn’t seem to be enough tires left in America to get another mobile kitchen trend like the food bike rolling along. While the number of food bikes pedaling through city streets doesn’t compare to the number of food trucks, they’re...
Read Full Story // read more about: Design, Jordan Melnick
Story
Once upon a time, there was a little hot dog stand on the West Coast. It was a cute and very fun place, with no attitude and a penchant for friendliness. The food was good, not great; the service was fast; and the place sparkled from top to bottom. But the most important thing was the value. You...
Story
Over the last four years, I have heard dozens of presentations on social media. Most of had a common theme of: Social media is the hot new thing, its growing rapidly, and your company must be there. For lack of a better term, I have generally held the position of being an early adopting agnostic....
Human Resources
In the last decade, many employers have updated their discrimination, harassment, and retaliation policies to cover issues involving e-mail. Employers in the restaurant industry are by no means immune from the need to do so as well. The new challenge is to develop and implement policies that...
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Special Report
*/ From October 9-11, 200 industry insiders gathered in Atlanta at what has become known among executives as one of the can’t-miss conferences of the year. Dine America, in its eight year, is an elite networking and professional development opportunity for restaurant owners and operators across...
Special Report
Fresh off of a crippling recession, debt-ceiling debates, and a credit down grade, the American financial climate is merely crawling along. But an executive at Marco’s Pizza isn’t letting that stop the growth of his brand, or yours. Ken Switzer, CFO of the 225-unit pizza chain, has big growth plans...

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With a more educated consumer demanding customization and transparency from restaurants, the limited-service industry is already on the path toward more effectively addressing the small-yet-loyal food allergy community.The extra steps that prevent cross-contamination—from switching gloves to assembl
Restaurants that deal with cash deal with costs. Such costs are simply the result of inefficient handling of cash. When not addressed correctly, these costs can be substantial. Many organizations haven’t yet realized the impact this has on their bottom line. But not all are in this predicament.
The term “point-of-sale” can be a bit of a misnomer.
“Inspiration began with the development of our seasonal offerings. We researched what produce thrives in the summer sun and how we can best present it. Summer encompasses eating fresh, vibrant food that tends to be on the lighter side and really lends itself to grilling.
As chief marketing officer Jason Abelkop puts it, Krystal’s challenge isn’t to be old, it’s to be authentic. The brand has that first part covered. On October 11, the 360-plus-unit chain will celebrate its 85th anniversary like it always does—with 50-cent Krystal burgers.
Enterprise systems are more advanced than ever. Not only do they provide vital business information, but they can also make maintaining a consistent menu database across the brand easier than it’s ever been.
For years, Pita Pit worked to educate customers about the nutritional value of its various pita fillings and toppings.
Breaking findings from Sense360 show that early morning hours are important across sub-categories of quick-serve restaurants for the most loyal customers.Nutritionists have long hailed breakfast as the most important meal of the day and USA today recently highlighted the growing importance of breakf
For many chefs at quick-service and fast-casual restaurants, working with poultry is similar to an artist facing a blank canvas: The fairly neutral object can be used to create something unique and appealing.Even though deep-frying is incredibly popular in the limited-service space, there are other
For those limited-service brands that don’t yet have mobile ordering, consider three words of advice from Nike: Just do it.Within the next three years, every quick serve with any kind of regional or national footprint will have mobile ordering system-wide, says Russell Zack, senior vice president of
In the foodservice industry, it’s hard to talk about competition without thinking about the chain—not the supply chain, but rather the food chain.