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Adam Blacker

McDonald’s floating grimace in a pool.

McDonald’s Keeps Driving Traffic to its App

And there's evidence inflation has started to turn guests to value.

Taco Bell Mexican Pizza.

Taco Bell’s Mexican Pizza Relaunch Skyrockets Engagement

App downloads spiked as the brand offered rewards members an early in.

Panera launched a new drink subscription for all self-serve beverages.

'Unlimited Sip Club' Drives Record App Activity for Panera

The promotion resulted in more new installs than the coffee launch.

Blaze Pizza location

Blaze Pizza Strikes Engagement Gold with Pi Day Deal

March downloads of its app soared 767 percent over February.

The Cravetarian.

Taco Bell's Subscription Launch Drove Massive App Activity

The brand is averaging some 100,000 more daily active users.

McDonald's rewards.

McDonald's App Dominates Fast-Food Industry

The chain had 100 percent more downloads in 2021 than the second best.

Burger King sign outside of a restaurant.

Burger King’s Cryptocurrency Play Pays Off

New installs on the chain's app increased 30 percent.

Dunkin' cups lined up.

CarPlay, Android Auto Offer Alluring Potential for Restaurant Mobile Apps

Apptopia data indicates usage of car marketplace apps are all above 2019 levels.

Burger King restaurant exterior.

A Missed Opportunity for Burger King?

Apptopia takes stock of a recent campaign.

Nearly 3 Million People Downloaded McDonald’s App in August

The fast-food chain continues to lead the pack. But who's gaining ground?

McDonald's crispy chicken sandwiches.

McDonald’s Has the Most Downloaded Fast-Food App in America

The burger chain leads the pack for the third consecutive month.

Starbucks customer wearing a mask picks up a drink.

Why Restaurants Should Seriously Consider Creating a Mobile Game

Brands looking to engage customers could tap a massive market.

McDonald’s and BTS to Drop New Merchandise Line.

The 10 Most Downloaded Restaurant Apps in June

How are recent promotions moving the needle?