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Amy Sung

Buying into Booze

Does the future of fast casual lie in alcohol?

Buzzwords, Defined

These buzzwords are everywhere, but what do they really mean?

Lessons in Facebook

McDonald's campaign nets four times its initial investment.

The Trust Factor

Trustworthy employees let operators breath easy.

Two Birds, One Stone

Brands combine ever-important healthy eating and philanthropic efforts.

A Stamp of Good Health

Third-party certifications, like Subway’s new Heart-Check mark, help extend brands’ health halos.