At first glance, a nonprofit subdivision developer and a sandwich restaurant seem a far-fetched choice for partnership—ham and cheese and mortgages have seemingly little in common.
Marketing departments spend months planning major promotional events, but when a natural disaster strikes, taking action is all that matters.
Forget the age-old stereotype of teens being more interested in schlep than success.
Building a reliable workforce is essential to success in the quick-serve business, as is connecting with the local community through socially conscious means.
Though not new, secret and hidden menus have taken hold in recent years as social media–savvy diners share off-the-menu experiences with potentially viral audiences.
Chipotle’s commitment to organic cotton might not be apparent to diners, but every employee wears the evidence—literally.
Not long after it announced its French Revolution brand reimage program, casual-dining chain Mimi’s Cafe thinks it’s found the key ingredient to brand expansion.