The company has grown over the decades by continuing to innovate, but never losing what made it special in the first place.
The fast casual, founded in 2014, wants to quadruple in size by 2025.
Industry vet Nico Nieto has digital on the mind as he joins the growth-ready fast casual.
The legacy brand is leaning into the strength with new packaging and products.
The company also plans to co-brand more of its restaurants.
The fast casual is gearing up for more growth as AUVs climb.