Quick serves are refining how they use geographic data to create benchmarks for optimal store operations. Today’s tools can help them capture both psychographics as well as demographics.
Even as they try to figure out how to be transparent about calories, quick serves might soon need to open up to consumers about their carbon footprints.
Minority franchisees bring new opportunities to the table for quick serves, but the hurdles they face require creativity on the part of the franchisor.