Jill Watral

    Reading for a Cause

    For quick-serve brands, giving back to the community can extend beyond donating food and fighting hunger.

    On a (Sushi) Roll

    In an effort to gain insight into Americans’ sushi-eating habits, Pei Wei Asian Diner partnered with strategic consultancy firm Kelton to create and disseminate a sushi-focused survey.

    A Fresh Take on Transparency

    When Technomic released a study last year that researched transparency in the supply chain, Garden Fresh Restaurant Corporation CEO John Morberg took the data seriously.

    10 Reasons to Celebrate

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    The Five Guys Mistake

    The burger chain decided to make all its locations identical, but design firm CEO Mike Brady says that’s an out-dated strategy. Today’s consumers don’t want a cookie-cutter feel.

    Not-so-Full Service

    Denny’s vice president of concept innovation Greg Powell offers tips for other brands making the switch from table service to on-the-go.

    Super Fans

    Are your customers willing to Tweet, travel, and be turbo-charged fans for your brand? If not, there are four things that can change that.

    Fans for Life

    Quick serves find loyalty in the growing college crowd by opening on or near campuses.