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Laurel Nakkas

Birth of a Brand

What it takes in this day and age to develop a new brand.

2013 NRA Show Guide

How to get the most out of this year’s show.

Africa: The Final Frontier?

Africa could become the next popular international growth target.

Updating brand image helps concepts keep up with consumers.

No Fan of Soda Ban

New York City has been a trendsetter in health regulations the last few years, from its ban on trans fats to its restrictions on sodium.