How to Handle Twice the Tweets
Jennifer Loeffel, president of Internet marketing firm New Media Socialite, explains how an operator can maximize his social media presence when he opens his second store.
Negotiating a lease for a second location is like planning for a second marriage: The ground rules are similar, but you’re still starting all over. Attorney Randall Airst offers some tips to help protect your interests.
Opening a location with a drive thru presents a new set of challenges. Architecture expert John Miologos helps you open your new window of opportunity.