Q: How can I market my new sto
Negotiating a lease for a second location is like planning for a second marriage: The ground rules are similar, but you’re still starting all over. Attorney Randall Airst offers some tips to help protect your interests.
Including a drive-thru component in your restaurant is like adding a separate business, both physically and operationally. Cost-wise, you can expect that about 50 percent of your total capital will go into the drive thru, but, considering the fact that this segment of the business can account for up to 75 percent of your restaurant’s total revenues, that’s a pretty good return on investment. So, if you’re planning to open a new location, a drive thru should be a priority, not an afterthought.