LYFE Kitchen hopes to use the backing of former McDonald’s executives and a celebrity chef to take healthy food to your market.
Robin Van Tan
Compensation for quick-serve executives is decided on a company-by-company basis, but experts agree CEOs should make the decision that’s best for the brand.
By identifying and addressing their blind spots, chief executives can strengthen their brand and encourage a stronger corporate culture.
The company is launching a frozen yogurt line and three other innovative strategies in 2011.
Rival franchises and price increases won’t deter a loyal customer, says Kevin West, director of coffee operations for Tim Hortons. But it’s up to the company to brand that loyalty.
While gadgets like the iPad and iPhone can be effective communication tools, experts say the multitasking habits they create can be harmful.
Wealthy consumers are checking their income levels at the fast food door and flocking to quick serves.
Customers were finding dates so often at the brand’s New York City stores, the company launched its own dating website.