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Rom Krupp

Bowl of food on a white towel and marble table at Copper Branch fast casual restaurant.

Copper Branch Markets with a Purpose

The plant-based fast casual puts its money where its mouth is.

A double decker sandwich with egg and bacon at Corner Bakery Cafe.

How Corner Bakery Café Drives Frequency Through Loyalty

The fast casual's marketing chief dishes on best practices.

Greenleaf Gourmet Chopshop interior fast casual.

Greenleaf's Marketing Compass: Meet Expectations Every Time

The fast casual creates an individualized experience.

Chicken Salad Chick Grows with a Purpose

Local and community-first marketing propels the expanding chain.

Chicken tenders and a Coca-Cola.

CKE's CMO on the Secret to Marketing: Know Your Audience

Carl’s Jr. and Hardee’s are owned, operated, and franchised by CKE Restaurants Holdings, Inc., which has more than 3,800 restaurant locations in 44 states and 43 countries.

Stoner’s Pizza Joint Inspires Lifelong Loyalty with 3 Great Experiences

Editor’s note: This is the latest monthly column with Rom Krupp, the founder and CEO of Marketing Vitals, an analytics software helping restaurants of all shapes and sizes.

A barista pours a coffee at Saxbys.

One Coffee Shop's Mission-Focused Approach to Marketing

Editor’s note: This is the latest monthly column with Rom Krupp, the founder and CEO of Marketing Vitals, an analytics software helping restaurants of all shapes and sizes.

A table of assorted pizza pies at Firenza Pizza.

How a Growing Pizza Chain Markets to the Everyday Customer

Editor’s note: This is the latest monthly column with Rom Krupp, the founder and CEO of Marketing Vitals, an analytics software helping restaurants of all shapes and sizes.

Table full of grilled cheese sandwiches at Melt Shop.

Outreach, Social Media, PR: The Recipe for Restaurant Marketing

Editor’s note: This is the latest monthly column with Rom Krupp, the founder and CEO of Marketing Vitals, an analytics software helping restaurants of all shapes and sizes.

Sampler platter of ribs and barbecue at City Barbecue restaurant chain.

For Restaurants, a Guest's First Visit is the Moment of Truth

Editor’s note: This is the latest monthly column with Rom Krupp, the founder and CEO of Marketing Vitals, an analytics software helping restaurants of all shapes and sizes.

A worker operates the grill at Mo’Bettahs Hawaiian Style.

Why Experience, Not Coupons Should Drive Your Marketing Strategy

Editor’s note: This is the latest monthly column with Rom Krupp, the founder and CEO of Marketing Vitals, an analytics software helping restaurants of all shapes and sizes.