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      Roy T. Bergold Jr.

      Lasting Impressions from Roy Bergold
      Roy reflects on human resources tips he’s shared.
      Quick Service, Past and Present
      The nature of the business has changed a lot since the early days.
      Let’s Get Personal
      Customers who can put a face to your business will come back.
      Addition by Subtraction
      Sometimes the best menu strategy is the simplest.

      Your Brand, Top of Mind

      You’ll get the sale if your brand is the first thing customers think of when they’re hungry.

      The Evolution of Quick Service

      Over the years, McDonald’s constantly evolved its business model to keep up with consumer demand. In its wake is a roadmap for other brands to figure out change.

      The Healthy Choice

      We’ve still got a problem with portion control in the industry, and the real issue might be in the choices we offer.

      Ditch the Mystery Meat

      Even kids want to know where their food is coming from.

      The Kids’ Meal Compromise

      While some fight over what to do with kids’ meals, Roy suggests there are compromises to look into.

      How PR Can Save the Day

      A good public-relations plan can spread your good news—and curb the affects of bad news.

      How to Be a Yes Man

      There’s no better time than now to remember the old adage that the customer is always right.

      Are You Sure About That?

      Brands should be cautious before jumping onto trends and abadoning what's worked in the past.

      Roy's Tips for Creating Repeat Business

      How to keep your heavy, medium, and light users coming back for more.

      The Big Risks of Franchising Too Fast

      If quick serves aren’t careful, they can lose their core focus and spiral out of control.

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    Food

    • Beverage
    • Breakfast
    • Burgers
    • Desserts
    • Health & Wellness
    • Marc Halperin: Resident F&B Expert
    • Menu Innovations
    • Pizza
    • Sandwiches

    Operations

    • Back of House
    • Business Advice
    • Charitable Giving
    • Customer Experience
    • Design
    • Drive Thru
    • Employee Management
    • Legal
    • Ordering
    • Outside Insights
    • Restaurant Operations
    • Start to Finish: What Inspires Execs
    • Sustainability
    • Technology

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    • Consumer Trends
    • Emerging Concepts
    • Fast Casual
    • Finance
    • Franchising
    • Marketing & Promotions

    Reports

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