Tom Cook

Grow Your Restaurant by Establishing a Winning Menu Strategy

A high-level team approach is important, especially these days.

Curbside: Take the Lead, or Get Left in the Dust

This is one COVID-19 innovation for restaurants that's not leaving.

Two burgers being brought over by a waiter.

Profit-Driving Tips to Beat Pandemic Times

It's the key to survival.

A table of customers eating burgers at a restaurant.

The Opportunity of Innovative Pandemic Packaging

IPP is a way for restaurant brands to stay connected with guests.

Burger beside French Fries with drinking glass.

How Can Restaurants Solve Traffic Woes in 2020?

With 2020 right around the corner, quick-service restaurant and fast-casual executives must feel caught between a rock and a hard place.

The Story Behind Noodles & Company's Menuboard Makeover

When Noodles & Company rolled out new menu items and menuboards in its 460 locations on May 8, it marked a dramatic step forward for the fast-casual chain.

A hand extends to hold two Starbucks coffee cups.

Challenging Times for Restaurants Require Holistic Marketing

In times of tumultuous change in the restaurant industry, brands can no longer afford to work with firms that offer single solutions to the multitude of challenges and opportunities.