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Tom Cook

Customer looking at menu.

Menu Optimization: Hit Pay Dirt with TURF

Now might be a good time to give your menu another once-over.

Starbucks drive-thru employee at the window.

Will Your Drive-Thru Pass the 'Blindfold Test?'

Can restaurants break through in a "sea of sameness."

Menuboard inside a restaurant.

Menu Reengineering: A Vital Strategy to Achieve Optimization

Follow these steps to build a powerful menu.

Menuboard inside a restaurant.

Grow Your Restaurant by Establishing a Winning Menu Strategy

A high-level team approach is important, especially these days.

Shake Shack curbside rendering.

Curbside: Take the Lead, or Get Left in the Dust

This is one COVID-19 innovation for restaurants that's not going anywhere.

Two burgers being brought over by a waiter.

Profit-Driving Tips to Beat Pandemic Times

It's the key to survival.

A table of customers eating burgers at a restaurant.

The Opportunity of Innovative Pandemic Packaging

IPP is a way for restaurant brands to stay connected and generate positive brand awareness.

Burger beside French Fries with drinking glass.

How Can Restaurants Solve Traffic Woes in 2020?

It's time to get back to some of the basics.

Noodles & Company's zucchini noodles.

The Story Behind Noodles & Company's Menuboard Makeover

The change was a dramatic step forward for the fast casual.

A hand extends to hold two Starbucks coffee cups.

Challenging Times for Restaurants Require Holistic Marketing

It all comes down to data, communications, technology, and organizational execution.