Articles from the February 2010 issue

Wing Zone’s Matt Friedman, Adam Scott, Casey McEwen, and Hair Parra.
QSR followed four Wing Zone executives as they took the brand beyond U.S. borders and into Central America. Along the way, the group inked a deal in Asia and found out what it takes to expand a concept into new territories. 
The dollar menu price structure works for some chains but not others.

The maniacal push by restaurants for lower prices and recession-busting menu items—which has included chains like KFC, Dairy Queen, and Sonic rolling out value menus during the recession—has left the true definition of “value” blurred.

Sustainable production of tea leaves is a draw for eco-minded consumers.

Although sales have slowed in recent years, innovation—from sophisticated flavors and health-infused benefits to quicker brewing methods and the green effect—has the tea category poised for a strong comeback.

Years down the road, quick serves will look much different than they do now.

Bringing military veterans into your company as franchisees gives the brand operators who are proven leaders.

Three brands. Three continents. Three strategies. Find out how these American concepts are expanding beyond U.S. borders.

How to use beverages to tap into Gen Y’s insatiable thirst for variety.

The store serves 50 varieties of tea, plus soups, sandwiches, and salads made in-house in a 300-square-foot kitchen/prep area.

Forty percent of all T Salon in-store sales are beverages, 30 percent are tea leaves carried out to be prepared by the customer at home, and the rest is food and tea accessories.

Bartering gains momentum as economy sags and businesses seek ways to retain cash.

Turning your operation into a social hub can boost employee morale and give you word-of-mouth advertising.

Following a tumultuous 2009, what is going to happen to franchising this year?

Mark Reed is CEO of BMS, which offers consulting in hiring and I-9 compliance to quick-serve brands. He warns operators to watch for red flags and train managers to follow the law.

Operators may be quick to cut back on employee training initiatives in this economy, but employee performance is more important now than ever.