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Denise Lee Yohn
Denise Lee Yohn
TV Advertising Still Matters
TV might not seem an obvious choice for your marketing message, but studies suggest it’s too soon to write off the tube.
5 Ways to a Great Experience
How you can rise above good customer service and offer a compelling customer experience.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Art of Social Storytelling
How to align your social content with your brand strategy.
Words to Live By
Understanding these terms is critical to your business success.
Tops in Translation
Three ways to ensure your international concept can successfully grow in the U.S.
The Truth About Transparency
How to respond to consumers’ demands to know everything about your business.
Surviving the Shark Tank
How to make your brand appealing to investors.
Brand Building in 2015
Technology, transparency, and turf wars will be among quick-service operators’ greatest branding challenges this year.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
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Denise Lee Yohn: QSR’s Marketing Guru
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Ones to Watch