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Denise Lee Yohn
Denise Lee Yohn
Surviving the Shark Tank
How to make your brand appealing to investors.
Brand Building in 2015
Technology, transparency, and turf wars will be among quick-service operators’ greatest branding challenges this year.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
How to Be the Uber of Fast Food
Transportation start-up offers plenty of lessons for operators looking to innovate.
The Many Faces of the Hispanic Market
Get to know one of the most important demographics in the U.S.
Influence Your Influencers
Plant the seeds for word-of-mouth marketing by investing in people with clout in their local communities.
How to Spark a Conversation
Use word-of-mouth marketing to score cheap but effective brand exposure.
Asking the Right Questions?
The problems in your business aren’t always what they seem.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
Define Your Identity
Before pursuing any growth opportunities, operators should have a clear understanding of who they are as a brand.
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