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Denise Lee Yohn
Denise Lee Yohn
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
What Great Brands Do
How three limited-service restaurant brands set the bar for great performance.
5 Lessons from Donald Trump
What your company can learn from the real estate mogul and presidential candidate.
TV Advertising Still Matters
TV might not seem an obvious choice for your marketing message, but studies suggest it’s too soon to write off the tube.
5 Ways to a Great Experience
How you can rise above good customer service and offer a compelling customer experience.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Art of Social Storytelling
How to align your social content with your brand strategy.
Words to Live By
Understanding these terms is critical to your business success.
Tops in Translation
Three ways to ensure your international concept can successfully grow in the U.S.
The Truth About Transparency
How to respond to consumers’ demands to know everything about your business.
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Chipotle's Comeback Story Takes a Promising Turn