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Denise Lee Yohn
Denise Lee Yohn
Put Your Website to Work
Your website is just as important as your social media and mobile marketing.
To Discount or Not To Discount
Becoming overly committed to discounting produces long-term margin headaches.
Pick a Prime Positioning
How to build a framework that resonates with your target customer.
What Great Brands Do
Seven ways quick serves can elevate themselves from good to great.
2013’s 7 Best Brand Stories
Marketing and product moves from these quick serves kept the industry buzzing this year.
Primed For New Product Success
Operators must keep the menu mix fresh to keep customers coming back for more. Here’s the best way to launch a new product.
What You Can Learn from Grocery
Quick serves can use some of the grocery channel’s tactics to make sure they don’t lose business to stores like Whole Foods.
The 10 Best Ways to Do PR
These tips will grab the media’s attention and put your brand top of mind.
Don’t Forget Gen Z
Millennials get all the attention, but focusing on the proceeding generation can really put your restaurant ahead of the curve.
Purpose, Principles Give Power
Marketing campaigns can adequately promote your brand, but it could be for naught without a strong cultural foundation.
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