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Denise Lee Yohn
Denise Lee Yohn
The Social Media Smarts
Don’t jump into social media marketing blind. Follow these tips to be successful at the most popular social media sites.
Instill your brand message in every customer touch point.
From Negative to Positive
Sites like Yelp and Trip Advisor can be valuable marketing tools.
How to Succeed in a New Market
Design, promote, and launch your units using these key guidelines.
Taglines That Work
A well-crafted tagline can position your brand for years to come.
It’s Budget Time!
Now is the time to establish what you want to get out of your marketing efforts in the coming 12 months.
Year of the Brand
The seven chains that made the boldest moves in 2012.
Time to Jump on the Bandwagon?
It’s smart to follow industry trends, but don’t forget to add your own touch.
Innovation or Core? Try Both
Start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope.
How to Do Healthy
If your brand wants to climb aboard the healthy bandwagon without cutting calories or fat, consider that health is often in the eye of the beholder.
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