Continue to Site

    John Morell

  • Quick service brands are using big data to streamline and improve business.
    Brands must cope with a new analytics trend to get the most out of marketing and operations.
    Tin Drum Asia Cafe used equity firm investment to stay debt free in growth.
    For brands seeking outside investment, strong momentum and the perfect partner are a must.
    Burger King went public again in 2012 to gain needed financing.
    More brands are going public, but determining whether it’s time to jump on the IPO bandwagon can be a lengthy process.
    Pita Pit develops its limited time offers at least a year before they menu.
    Limited-time offers are a fundamental part of the quick-serve industry. Here’s how to do them right.
    With commodity costs skyrocketing, price hikes are inevitable. How those hikes roll out will determine how your customers react.
    Sbarro's emerged from Chapter 11 bankruptcy early this year.
    Filing for bankruptcy isn’t always a bad thing. Here’s how to do it right.
    Philly Pretzel Factory rolled out a new cheaper kiosk footprint for franchisees.
    One concept hopes an inexpensive, portable kiosk will jumpstart expansion.
    Smaller portion sizes at quick serves might seem like a good way to accommodate guests’ health consciousness, but experts say there are better ways.
    Souplantation named a Chinese salad Wonton Chicken Happiness.
    Naming dishes offers operators a chance to distinguish their concept from competitors from the beginning.
    The Small Business Administration helps fund new business owners.
    Small Business Administration loans can help quick-serve operators get the financing they need to open a new store, but the process isn’t easy.
    Operators could struggle to find financing if proposed lease rules take hold.
    Restaurant operators might soon have to list lease costs clearly on their balance sheets, a move that could drastically affect the real-estate market in the coming years.
    Emerald City Smoothie was founded by a group of business partners.
    Business partnerships can help quick-serve entrepreneurs make big profits, but if everyone’s expectations aren’t clear, they can ruin relationships—and businesses.
    Domino's used its head chef in advertisements promoting its new pizza recipe.
    Several companies, including Domino’s and Pizza Hut, have found success in using real employees in television advertisements.
    Completely changing a quick serve’s logo can reignite interest, but doing so requires a thorough strategy.
    With the workforce improving, employers should keep a tight grip on their crew.
    The economy is slowly getting stronger, and more of the workforce is looking for new jobs. Make sure your crew sticks with you.
    Some operators are adopting cooperative restaurant models.
    With the traditional franchise model struggling in the recession, some business people are finding that co-operative efforts are more rewarding.
    Two smaller sized menu options for the price of one is a marketing tactic used b
    In an effort to encourage consumers to experiment with their menu, more quick serves have added a Choose Two menu option.
    TCBY is offering local chef challenges as a possible local-store marketing techn
    A quick-serve brand’s national marketing team is important, but the local-store marketing programs are essential to driving traffic to stores.
    Training classes at brands like NexCen help franchisees and support staff get to
    Fast food concepts and vendors are establishing training centers that take potential franchisees and users back to school.
    Restaurant operators know that establishing strong relationships with vendors is
    The relationship with your supplier should be carefully crafted and maintained to insure longevity.