You’ll get the sale if your brand is the first thing customers think of when they’re hungry.
Over the years, McDonald’s constantly evolved its business model to keep up with consumer demand. In its wake is a roadmap for other brands to figure out change.
We’ve still got a problem with portion control in the industry, and the real issue might be in the choices we offer.
Even kids want to know where their food is coming from.
While some fight over what to do with kids’ meals, Roy suggests there are compromises to look into.
A good public-relations plan can spread your good news—and curb the affects of bad news.
There’s no better time than now to remember the old adage that the customer is always right.
Brands should be cautious before jumping onto trends and abadoning what's worked in the past.
How to keep your heavy, medium, and light users coming back for more.
If quick serves aren’t careful, they can lose their core focus and spiral out of control.
Could the American economy thrive without quick serves in the mix? Well, no.
An intense focus on customer service can help you stand out from the quick-serve pack.
McDonald’s advertising was consistently the best under Roy’s watch because of the laid-back atmosphere that fostered creativity.
When you open the doors to your quick-serve unit, don’t be a softy; do it in style by heeding Roy’s tips.
When operators are fully committed to cause marketing, brands become an everyday part of consumers’ lives. McDonald's did it. So can you.
Roy Bergold takes a look at how social media tools have changed the world of quick-serve advertising.
Communication, honesty, and partnership are critical attributes for quick-serve professionals, especially in these times.
What do you do when you know you’re sitting on a goldmine? Roy recounts such times from his days with McDonald’s.
Childhood obesity is skyrocketing, and quick serves are unfairly getting the blame.
With the largest foodservice show in the world taking place this month, take it from a quick-service veteran—networking is worth your time.
The nutrition-labeling mandate won’t work unless a standard system is created to assign calorie counts.
Thirty-two years in the quick-service industry stands witness to many trends that come and go.
Choosing the right franchise to buy into is difficult, so Roy offers veteran advice. If he was thinking about buying into a franchise company (and he is), what would he look for in the perfect marriage?