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Roy T. Bergold Jr.
Roy T. Bergold Jr.
Lasting Impressions from Roy Bergold
With his final column, Roy reflects on the human resources tips he’s shared for the last seven years.
Quick Service, Past and Present
Demographics have changed a lot since the early days of quick service—and so has the nature of the business.
Let’s Get Personal
Customers who can put a face to your business will be inclined to come back.
Addition by Subtraction
Sometimes the best menu strategy is the simplest.
Your Brand, Top of Mind
You’ll get the sale if your brand is the first thing customers think of when they’re hungry.
The Evolution of Quick Service
Over the years, McDonald’s constantly evolved its business model to keep up with consumer demand. In its wake is a roadmap for other brands to figure out change.
The Healthy Choice
We’ve still got a problem with portion control in the industry, and the real issue might be in the choices we offer.
Ditch the Mystery Meat
Even kids want to know where their food is coming from.
The Kids’ Meal Compromise
While some fight over what to do with kids’ meals, Roy suggests there are compromises to look into.
How PR Can Save the Day
A good public-relations plan can spread your good news—and curb the affects of bad news.
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