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The Grass is Always Greener
Companies find going green can be a natural extension of their brand message.
Wingstop Takes Flight
Armed with the marketing, infrastructure, and know-how, Wingstop is poised to be the quick-service brand that finally takes wings national.
The 75-Year Roller Coaster
Experts say a brand must evolve with society, the marketplace, and consumers. So how has Krispy Kreme survived for 75 years by doing the exact opposite?
QSR 50 Contenders
These quick-service and fast-casual companies just missed the QSR 50.
Top Menuboard Strategies
A sharp menu strategy and menuboard design can help operators increase sales, despite the menu-labeling mandate.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
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McDonald's Creates Red Envelopes to Celebrate Value Menu
Dairy Queen Launches A.1. Bacon Cheeseburger $5 Buck Lunch
PJ’s Coffee: 'Sky is the Limit' for Growth in 2018
Taco Bell Now Accepting Applications for Live Más Scholarships
Chipotle Raises its Prices Nationwide
Starbucks Reaches Settlement Over Teavana Closures
R Taco Adds 2 Franchise Groups, Plots 7 New Locations
Sweetfin Poke Creates Bowl Inspired by BØRNS
Fresh&co to Open 3 NYC Locations with Chelsea Piers in 2018
Shake Shack Preps for Bay Area Invasion this Fall