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The Grass is Always Greener
Companies find going green can be a natural extension of their brand message.
Wingstop Takes Flight
Armed with the marketing, infrastructure, and know-how, Wingstop is poised to be the quick-service brand that finally takes wings national.
The 75-Year Roller Coaster
Experts say a brand must evolve with society, the marketplace, and consumers. So how has Krispy Kreme survived for 75 years by doing the exact opposite?
QSR 50 Contenders
These quick-service and fast-casual companies just missed the QSR 50.
Top Menuboard Strategies
A sharp menu strategy and menuboard design can help operators increase sales, despite the menu-labeling mandate.
Activation is Key in Sports Marketing
A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?
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Dairy Queen's Remedy for Stressed Parents: New Blizzards
Fast Casual Fatburger Arrives in Panama
Study: Fast Food is Flattening Full Service
Shake Shack's LAX Location Opening June 28
Sonic's Sales are Starting to Climb Back
Taco John’s Names Industry Vet Tom Meyer VP of Marketing
Yogurtland Offering Rare Madagascar Vanilla
Blaze Hosting Grand Opening for Latest LA County Location
Krystal's Sweet & Cold Shines in Summer
Dunkin' Debuts First Location in a Hard Rock Hotel & Casino