Corona, California-based Miguel’s Jr. is opening a new restaurant location in the Woodcrest neighborhood of Riverside, California, at 17815 Van Buren Blvd.
When it comes to traditional home-style Mexican food on the go, the first name that comes to mind for most Inland Empire residents is Miguel’s Jr.
For more than 40 years, Miguel’s Jr. has served traditional Mexican cooking based on authentic family recipes to legions of fans in the Inland Empire and, most recently, Orange County.
Miguel’s Jr., is paying for Orange County residents to directly compare it to its competition.
Expanding a limited-service Mexican concept beyond its established home market might seem like a risky move—especially in Southern California.
In the age of heat lamps, double-wrapped tacos and DIY burrito assembly lines, Southern Californians have lost sight of what true, traditional Mexican food tastes like.