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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
GPS Hospitality Partners Purchases 36 Burger Kings
GPS Hospitality Partners announced last week the purchase of 36 Burger King restaurants located in Maryland, Pennsylvania, and New Jersey from Twoton ...
BK, Tim Hortons Parent Announces Leadership Team
Restaurant Brands International Inc. announced its new executive leadership team and Board of Directors.
Tim Hortons Shareholders Approve BK Transaction
Tim Hortons Inc. announced the company's shareholders have approved the transaction with Burger King Worldwide Inc.
Burger King Slashes Price of Chicken Nuggets
Starting today, Burger King Worldwide Inc. is giving guests a menu favorite for a low price.
FlashRight Suggestive Sell Displays Light Up Burger King
FlashRight recently completed a national rollout of more than 6,000 of its FlashRight Suggestive Sell Displays to Burger King, one of the world’s larg...
Burger King, Tim Hortons Seal the Deal on Merger
An agreement was reached to create the world’s third largest quick-service restaurant company. Tim Hortons Inc. and Burger King Worldwide Inc.
Burger King Gives Fans What They Want: Chicken Fries
Back by popular demand, Burger King’s Chicken Fries, which originally launched in 2005, will return nationwide for a limited time at participating res...
Burger King Brings Back Subservient Chicken
It’s the 10 year anniversary of the Subservient Chicken, and Burger King announced he’s back.
Burger King Beefs Up Big King Sandwich
Burger King Worldwide Inc.
Burger King Rebrands Value Menu to King Deals Value Menu
Burger King Worldwide Inc. introduced its new King Deals Value Menu, which includes the Rodeo Crispy Chicken and the Rodeo Burger for $1 each.
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