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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
St. Louis BK Franchisee Lends Hand to Local Cause
Burger King was named title sponsor for HopeFest, an annual event benefiting HavenHouse St. Louis.
Burger King Franchisee Finds Funding for Three New Stores
United Capital Business Lending, a subsidiary of BankUnited, announced that it is providing $1.2 million in financing to multiunit Burger King Franchi...
Fans Eat Free Whoppers
In an effort to continue demonstrating their hunger for community involvement Burger King franchisee Liberty Restaurant Group (LRG) wanted to give its...
Meat Be Gone
Tender Greens, a Southern California–based quick-serve chain that offers an array of organic and healthy items, recently launched a Meatless Monday ca...
The Season of Giving Spreads to Facebook
It’s the season of giving, and some brands are letting their customers take giving to the digital environment they spend so much time in—Facebook.
BK Offers Two Chicken Sandwiches for Price of One
Burger King Corp.
Starbucks Twice as Good as McDonald's in Media Impact
Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report.
Burger King to Crown Scholarship Winners
Customers support the fundraiser by purchasing coupon books in October.
BK’s Fall Fundraiser Arrives, Supports Scholars
Fundraiser, the largest in-restaurant promotion hosted by the Have It Your Way Foundation, helps students finance a higher education. ...
In an effort to maintain transparency with its consumers and be more sustainable, Quiznos launched a Supplier Code of Conduct.
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Health & Wellness
Back of House
In the Store
START TO FINISH: WHAT INSPIRES EXECS
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
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b. good Partners with Ordering Platform Menumavin
Nashville Hot Concept Opens in Cincinnati
Ones to Watch