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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Fancy Fast Food
Quick serves focus on contemporary interiors and premium menu items for a more sophisticated feel.
BK Franchisee Makes the Digital Reader Board Leap
St. Charles, Illinois, Burger King unveils Daktronics-manufactured digital reader board.
New Burger King Ad Agency Was an Easy Pitch
Pitch Inc. selected to be the company's advertising agency of record for its youth and family marketing business.
BK Ribs Fire Up the Sales
Burger King's slow-cooked BK Fire-Grilled Ribs have been purchased 10 million times since May 17 debut.
Pigs Fly as Burger King Releases New Pork Ribs
Through marketing that plays off of the old saying "when pigs fly," Burger King advertises its new, limited-time-only bone-in pork ribs. ...
For Global Marketing Efforts, BK Hires New VP
Natalia Franco named executive vice president and global chief marketing officer of Burger King Corporation.
Fast Food Toy Ban is ‘Troubling,’ Association Says
Representative for California Restaurant Association says that even though toy ban in Santa Clara County affects a small number of restaurants, the ordinance is misguided. ...
Burger King Will Give You Whiplash
New Whiplash Whopper part of the promotional campaign BK is running to support the release of
Iron Man 2
SICOM Expands to U.K. Burger King Locations
SICOM Systems has expanded its POS system distribution to include Burger King restaurants in the United Kingdom.
BK Receives Diversity Award
The burger brand was recognized for its commitment to diversity and inclusion communication practices. ...
Burger King Breakfast Menu Grows
BK Breakfast Muffin sandwich added to Breakfast Value Menu, while BK Breakfast Bowl is offered for $2.79.
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Health & Wellness
Back of House
In the Store
START TO FINISH: WHAT INSPIRES EXECS
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
Survey Finds 'Health' Affects Preference, Not Behavior
Church's Serves Up Shrimp and Fish for Lent
Hourly Employment Finder Receives $100 Million Funding
Long John Silver's Prepares for Big Seafood Sales
Tijuana Flats Closes 2015 Strong, Plans to Grow
Del Taco Serves New Seafood LTOs for Lent
Unpredictable Proteins Among Expected 2016 Trends
Go Roma Launches Online Ordering and Catering
Cousins Subs Awards $20,000 in Athletic Scholarships
Popeyes Brings Back Butterfly Shrimp Tackle Box
Ones to Watch