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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
BK Ribs Fire Up the Sales
Burger King's slow-cooked BK Fire-Grilled Ribs have been purchased 10 million times since May 17 debut.
Pigs Fly as Burger King Releases New Pork Ribs
Through marketing that plays off of the old saying "when pigs fly," Burger King advertises its new, limited-time-only bone-in pork ribs. ...
For Global Marketing Efforts, BK Hires New VP
Natalia Franco named executive vice president and global chief marketing officer of Burger King Corporation.
Fast Food Toy Ban is ‘Troubling,’ Association Says
Representative for California Restaurant Association says that even though toy ban in Santa Clara County affects a small number of restaurants, the ordinance is misguided. ...
Burger King Will Give You Whiplash
New Whiplash Whopper part of the promotional campaign BK is running to support the release of
Iron Man 2
SICOM Expands to U.K. Burger King Locations
SICOM Systems has expanded its POS system distribution to include Burger King restaurants in the United Kingdom.
BK Receives Diversity Award
The burger brand was recognized for its commitment to diversity and inclusion communication practices. ...
Burger King Breakfast Menu Grows
BK Breakfast Muffin sandwich added to Breakfast Value Menu, while BK Breakfast Bowl is offered for $2.79.
BK Will Experience an ‘Eclipse’
Following its success with
The Twilight Saga: New Moon
promotion, Burger King will promote third installment of the film series as well. ...
New BK Broiler Brings New Burger Frontier
New line of Burger King broilers allows for new menu options, including the Steakhouse XT burger line.
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Denise Lee Yohn: QSR’s Marketing Guru
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START TO FINISH: WHAT INSPIRES EXECS
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Marc Halperin: Resident F&B Expert
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