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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Burger King and Seattle’s Best Team Up
Burger Kings restaurants across the U.S. will offer Seattle's Best Coffee by September 2010. ...
BK Ready to ‘Move’ with Michelle Obama
First Lady's "Let's Move" campaign to fight childhood obesity has Burger King's support. ...
For PCI Compliance, BK Franchisee Opts for BHI
RIO Management implements company's SecureConnect easyPCI solution.
Want Free Wi-Fi? Get It In European Burger Kings
Agreement with Anacapa Holdings Ltd. gives 2,200 restaurants in 12 countries throughout Europe the ability to provide free wireless Internet access.
Marketing Firm Sees Big Growth in 2009
Synq Solutions boosts client roster in the second half of 2009 by signing Burger King, Qdoba Mexican Grill, and Schlotzsky's Deli, among others.
Burger King Takes Basketball Project Across U.S.
Next Best Move national mobile tour to visit 41 cities across U.S. to find “game-changers” both on the basketball court and in communities.
Nothing Beats A Beer And A Burger
Miami's South Beach is now home to a Burger King location that offers beer on the menu.
Burger King Opens First Russian Restaurant
Moscow marks first Russian market for brand to tap into, follows in development of Central and Eastern Europe in last five years.
Burger King Joins in Help for Haiti
Have It Your Way Foundation donates $50,000 to American Red Cross.
Gluten-Sensitive List Posted at Burger King
All foods and ingredients on BK menu that do not contain wheat, barley, oats, or rye added to list.
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Denise Lee Yohn: QSR’s Marketing Guru
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