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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Burger King Bringing Funnel Cakes Into Quick Service
New Funnel Cake Sticks will come in packs of nine, along with sweet icing for dipping.
Burger King Offers $1 Holiday Gift Cards
A collection of 20 greeting cards to promote the $1 Double Cheeseburger.
Unit No. 12,000 Opens for Burger King
New unit in Beijing, China's Joy City marks milestone for brand.
BK Launches 'New Moon' Promo
In-store and online promotions to support movie, which is released November 20.
Denver Airport to Reward Recycling
Quick serves at Denver International Airport to give coupons to recycling citizens.
Burger King Exec Resigns
Russ Klein, the company’s president of global marketing strategy and innovation, resigns due to personal reasons.
Burger King Heads to 'Planet 51'
Chain's new promotion will support animated film to be released November 20.
Burger King License Expands Internationally
Burger King–branded snack food license to include 17 new countries.
BK Whopper Bar Continues Global Spread
Singapore opening marks first Whopper Bar in company's Asia-Pacific region.
Burger King Adds Burger to Value Menu
Quarter-pound Double Cheeseburger available nationwide for $1.
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Denise Lee Yohn: QSR’s Marketing Guru
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START TO FINISH: WHAT INSPIRES EXECS
Women in Foodservice
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Marc Halperin: Resident F&B Expert
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