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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Quarter-Pound Burger to Sell For a Buck at Burger King
1/4-pound Double Cheeseburger available for $1 starting October 19.
'New Moon' Rising at Burger King
Company announces promotion of second "Twilight" film.
Burger King Kicks Off 'Cloudy' Promotion for Charity
Through support of new film,
Cloudy with a Chance of Meatballs
, BK is raising awareness for Feeding America charity.
Burger King Sends Fans Racing
A new NASCAR partnership with Tony Stewart means a live polygraph test, putting the spokesman's love for the Whopper to the test.
Burger King to Donate to Jonas Brothers Foundation
Donation of $5,000 to Jonas Brothers' Change for the Children Foundation to be presented at 5K in San Antonio.
Burger King Features Movie Toys in Kids Meal
“G.I. Joe: The Rise of the Cobra” toys will now be available in kids meals.
Burger King Names Regional President
Kevin Higgins to take over as president of Europe, Middle East, and Africa region.
National Chains Switching to Cage-free Eggs
Humane treatment of egg-laying hens at the heart of the issue.
Burger King Kick-Starts Transformers Promotion
Promotional game, burgers, and television spots to correlate with film's June 24 release.
BK Apple Fries Will Hit Grocery Shelves
Exact serving sizes and price points are not yet confirmed, but a single serving is expected to be available for about $1.
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Denise Lee Yohn: QSR’s Marketing Guru
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Marc Halperin: Resident F&B Expert
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