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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Burger King Kick-Starts Transformers Promotion
Promotional game, burgers, and television spots to correlate with film's June 24 release.
BK Apple Fries Will Hit Grocery Shelves
Exact serving sizes and price points are not yet confirmed, but a single serving is expected to be available for about $1.
Burger King Hearts the Jonas Brothers
Burger King will give away one trip a day to meet the band.
Whopper Freakout Wins Industry Title
Crispin Porter + Bogusky was awarded the Grand Effie Award for the Burger King campaign last night.
Burger King Launches iPhone App
Ordering technology company Gomobo created a customized platform for the burger chain and is setting its sights on other brands.
Lower Sodium Chicken Tenders Now on BK's Menu
As part of its commitment to the Children’s Food and Beverage Advertising Initiative, Burger King added three new kids menu additions, including lower sodium Chicken Tenders.
Despite Economy, Restaurants Still Giving Back
The Muscular Dystrophy Association announces this year's fundraiser participants.
BK Introduces 'Kingons' to Star Trek Fans
Burger King is partnering with Paramount to promote three major motion pictures this summer.
Burger King Pays Premium to Promote Premium Menu Offerings
The company will increase its national advertising efforts by 20 to 25 percent next year.
Burger King Snacks Nominated for Licensing Award
The Licensing Industry Merchandisers' Association nominated a Broad Street Licensing Group client for the fourth year running.
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Health & Wellness
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START TO FINISH: WHAT INSPIRES EXECS
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
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