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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Quick-Serve Growth Proves Recession Resistant
A new Technomic report finds the limited-service industry is bucking the trend.
Watchdog Group Demands Industry Value [the] Meal
Corporate Accountability International demands top fast food chains stop interfering with public health policy.
Don't Just Eat Your Whopper, Wear It
Burger King boutiques will begin sprouting up across the U.S. later this year. Seriously.
Burger King Targets Latino Customers with Tu Ciudad, Tu Música Tour
Online voting gives local artists a chance to open for Latin pop star Pee Wee.
Attacks on Restaurants Grow 377% in 2008
Animal rights groups are growing in the U.S. and they're taking aim at quick-serves.
Unlikely Pair Brings Papa John's to Dominican Rep.
The pizza chain co-branded with another fast-food brand to open the new location.
Restaurants Will Sport Shamrocks for Muscular Dystrophy
For the 26th year, chains nationwide will participate in the Shamrocks Against Dystrophy program.
Burger King Basketball Tournament Returns for 4th Year
The tournament kicks off its 14-stop tour in New Orleans.
Burger King Announces Q2 Results
Despite decreased share prices, Burger King's figures are up in several other categories.
Burger King Down Sizes Breakfast
The fast-food brand is introducing mini menu innovations.
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START TO FINISH: WHAT INSPIRES EXECS
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Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
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