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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Quick-Service Restaurants Prevail Despite Weak Economy
Some cite use of JobApp Network as reason sales remain strong.
Burger King Markets to NASCAR Fans
A sponsorship agreement with Tony Stewart helps Burger King tap "the power of NASCAR."...
New Burger King Creative Set for 2009
LatinWorks ad agency hopes to tap Hispanic audiences.
Despite Recession, BK Offers Free Money
New Burger King sweepstakes gives away $50,000 to customers.
Burger King Updates Whopper
Burger King is launching a Web site, www.angry-gram.com, in support of its newest sandwiches, the Angry Whopper, Angry Double Whopper, and Angry Triple Whopper.
Spam Makes its Way to the BK Menu
It's a twist on the popular Crossan'wich.
Court Dismisses BK Lawsuit
The Center for Science in the Public Interest's lawsuit had no legal standing.
Bad Taste for Whopper, Burger King
Viewers are buzzing about the lack of sensitivity in the latest round of BK ads.
First Czech Burger King to Open
This is an important step to accomplish the company's European expansion strategy.
BK's Uphill Battle Against Salt
The chain is working to reduce sodium levels in its Kids Meals and plans to expand the initiative to the entire menu.
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Denise Lee Yohn: QSR’s Marketing Guru
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Marc Halperin: Resident F&B Expert
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