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How Hot Dogs—Yes, Hot Dogs—Are a Menu Winner
Guess what? Hot dogs and sausages aren’t as boring as you thought. Here's how to wow your customers with wacky wiener flavors and ingredients.
Playing the Field
By diversifying their portfolios with multiple brands, franchisees can ensure financial stability and operational efficiency.
When Tech and Labor Collide
Restaurants are quickly discovering that technological and mobile advancements are changing every aspect of the quick-service industry—labor included.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
Burger King Execs Will Present to Investors Twice in February
The strategic overview and performance and growth strategies sessions will be broadcast via live Web cast.
Nickelodeon and Burger King Team Up
The Burger King sweepstakes is "nothing like we've ever done."...
Quick-Service Restaurants Prevail Despite Weak Economy
Some cite use of JobApp Network as reason sales remain strong.
Burger King Markets to NASCAR Fans
A sponsorship agreement with Tony Stewart helps Burger King tap "the power of NASCAR."...
New Burger King Creative Set for 2009
LatinWorks ad agency hopes to tap Hispanic audiences.
Despite Recession, BK Offers Free Money
New Burger King sweepstakes gives away $50,000 to customers.
Burger King Updates Whopper
Burger King is launching a Web site, www.angry-gram.com, in support of its newest sandwiches, the Angry Whopper, Angry Double Whopper, and Angry Triple Whopper.
Spam Makes its Way to the BK Menu
It's a twist on the popular Crossan'wich.
Court Dismisses BK Lawsuit
The Center for Science in the Public Interest's lawsuit had no legal standing.
Bad Taste for Whopper, Burger King
Viewers are buzzing about the lack of sensitivity in the latest round of BK ads.
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