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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
The Drive-Thru on Wall Street
A look at the most-recent financial reports from the top quick-serve brands.
Snag A Free Wii from BK
The chain will give out 500 systems this holiday season.
BK Not As Strong As Expected
The company posted lower-than-projected quarterly profit.
BK to Increase Taiwan Presence
BK Asiapac, Pte. will take an equity position in BK franchisee Home Chain Foods Ltd.
BK Asks Canadians to Create Haikus
Canadian meat lovers can freely express their affection for the Steakhouse Burger through haiku and win cash.
BK Moves to Zero Trans Fats
By Nov. 1, 2008, all Burger King menu ingredients will contain zero grams artificial trans fat.
Have It Your Way Foundation Launches Fall Fundraiser
The fundraiser to benefit Burger King's Scholar program is the largest in-restaurant foundation promotion to date.
Burger King–Branded 'Onion Rings' Hit Market
The onion-flavored puffed snacks will be distributed, along with Burger King–branded potato chips, to the Caribbean, Central America, South American, and parts of Asia.
BK Franchisee Saves on Food Costs
Using RTIconnect, Hart Restaurant Management was able to reduce food costs by about 2 percent.
BK Adds Two Items to Value Menu
The Cheesy Bacon BK Wrapper and the Spicy Chicken BK Wrapper will be available for $1.39 each.
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Denise Lee Yohn: QSR’s Marketing Guru
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START TO FINISH: WHAT INSPIRES EXECS
Women in Foodservice
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Marc Halperin: Resident F&B Expert
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