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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Hawaii Franchisee Wins BK Award
Zubair Kazi of Kazi Foods was recognized by the Burger King Corporation with its Brand Leadership Award.
Wendy's 'Always Fresh' Claims Are Safe
The National Advertising Division found that the company can support its "Always fresh, never frozen" advertising claim despite Burger King's challenge.
NAD Reviews Wendy's' Advertising Claims
NAD determines advertiser can support ‘Fresh, Never Frozen’ advertising claims.
Burger King Opens 1,000th Restaurant in the Latin American & Caribbean Region
A development agreement is in place to open an additional 30 restaurants in Brazil over the next five years.
Burger King's Apple Fries Pass Projected Numbers
More than three million BK Fresh Apple Fries sold nationwide at Burger King restaurants in five weeks.
Burger King Corp. and Visa Launch Sweepstakes
$50,000 will be awarded to both sweepstakes winners and scholarship fund.
Burger King Franchisee Cuts Turnover in Half
JobApp Network provides phone- and web-based hiring solution.
America's Worst Restaurants For Kids Revealed
Eat This, Not That!
authors grade 43 national chains; 6 receive an "F."...
BK Markets to Young Hispanics
The interactive street campaign, Futbol Kingdom, will offer soccer skills challenges and entertainment by Soccershowdown.
BK Buys Back Franchised Stores
The company acquired 72 Burger King restaurants in Iowa and Nebraska from franchisee Simmonds Restaurant Management.
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START TO FINISH: WHAT INSPIRES EXECS
Women in Foodservice
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Marc Halperin: Resident F&B Expert
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