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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Burger King Adds Wisconsin and Chicago Locations
Largest African-American franchisee will grow to 50 stores by year end of 2008.
Burger King Adopts RepliWeb Deployment
Burger King implements worldwide application sharing platform based on standardized applications and IT infrastructure.
Have It Your Way Donates to Give Kids The World
The Have It Your Way Foundation, the charitable arm of the Burger King brand, donates $300,000 to Give Kids The World.
Burger King Offers Extended Hours
Beginning June 5, 2008, U.S. restaurants will be open until 2 a.m. or later Thursday to Saturday.
BK Debuts Indy Double Whopper
Scratch-and-win and virtual games are also part of the chain's promotion of the upcoming Indiana Jones film.
Burger King Gets New SVP of North American Operations
Gladys DeClouet succeeds Dave Gagnon, who announced his intention to leave the company at the end of the fiscal year.
Burger King Offers Branded Mobile Game
The BK City game is supported by a variety of national carriers and available exclusively for download by texting “KING” to 90210 for a monthly subscription fee of $2.99.
Fast Food Named One of the Fastest Growing Industries
According to the 2008 BrandZ Top 100 Most Powerful Brands, the industry category continues to be one of the fastest growing in terms of brand value growth, rising by 27 percent over last year.
New Angus Burgers at Burger King
The Steakhouse and the Loaded Steakhouse Burger feature 100 percent Angus beef and 'premium' toppings.
Burger King–Branded Greeting Cards on the Horizon
Kansas City–based Andrews McMeel Publishing will develop a line of greeting cards featuring Burger King mascot, the King.
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Denise Lee Yohn: QSR’s Marketing Guru
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START TO FINISH: WHAT INSPIRES EXECS
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Marc Halperin: Resident F&B Expert
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