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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
BK Markets to Young Hispanics
The interactive street campaign, Futbol Kingdom, will offer soccer skills challenges and entertainment by Soccershowdown.
BK Buys Back Franchised Stores
The company acquired 72 Burger King restaurants in Iowa and Nebraska from franchisee Simmonds Restaurant Management.
Burger King Selects MICROS RES 4.0 POS
Burger King Corp. selects the MICROS RES 4.0 POS solution for all of its company-owned restaurants in the U.S.
Burger King Launches New Kids Meal
Kids Meal features BK Fresh Apple Fries and KRAFT Macaroni & Cheese.
Burger King Introduces New Kids Meal
The new 'nutritionally balanced' kids meal program falls under Burger King's Positive Steps nutrition initiative.
Burger King Adds Wisconsin and Chicago Locations
Largest African-American franchisee will grow to 50 stores by year end of 2008.
Burger King Adopts RepliWeb Deployment
Burger King implements worldwide application sharing platform based on standardized applications and IT infrastructure.
Have It Your Way Donates to Give Kids The World
The Have It Your Way Foundation, the charitable arm of the Burger King brand, donates $300,000 to Give Kids The World.
Burger King Offers Extended Hours
Beginning June 5, 2008, U.S. restaurants will be open until 2 a.m. or later Thursday to Saturday.
BK Debuts Indy Double Whopper
Scratch-and-win and virtual games are also part of the chain's promotion of the upcoming Indiana Jones film.
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Marc Halperin: Resident F&B Expert
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