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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Fast Food Named One of the Fastest Growing Industries
According to the 2008 BrandZ Top 100 Most Powerful Brands, the industry category continues to be one of the fastest growing in terms of brand value growth, rising by 27 percent over last year.
New Angus Burgers at Burger King
The Steakhouse and the Loaded Steakhouse Burger feature 100 percent Angus beef and 'premium' toppings.
Burger King–Branded Greeting Cards on the Horizon
Kansas City–based Andrews McMeel Publishing will develop a line of greeting cards featuring Burger King mascot, the King.
Burger King to Test Branded Chips
Burger King restaurants in Ohio and Florida are expected to begin testing Ketchup & Fries chips throughout the first quarter of 2008.
Burger King Enters Colombia
The first restaurant is expected to open during the first half of 2008 in Medellin. Additional restaurant openings in Medellin and Cali are scheduled during the next two years.
The Whopper Turns 50
BK's flagship menu item will be immortalized at Madame Tussauds wax museum today in New York City as part of its birthday celebration.
Burger Launches Diversity Campaign
The "Real People, Real Success" campaign shines the spotlight on BK’s diverse employees, suppliers, and franchisees.
Jacomino Chosen for BK Latin American Growth
Burger King appoints Armando Jacomino, who originally began with the company as a Miami crew member in 1970, to president of the company's Latin America region.
Burger King Corp. Enters Mobile Entertainment Market
Teaming with Mobliss, the company will launch completely branded games for customers' mobile devices.
Burger King Agrees To Restrict Advertising to Kids Under 12
Burger King has joined the Council of Better Business Bureaus's Children's Food and Beverage Advertising Initiative. New Kids Meal offerings are also in the works.
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