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How Hot Dogs—Yes, Hot Dogs—Are a Menu Winner
Guess what? Hot dogs and sausages aren’t as boring as you thought. Here's how to wow your customers with wacky wiener flavors and ingredients.
Playing the Field
By diversifying their portfolios with multiple brands, franchisees can ensure financial stability and operational efficiency.
When Tech and Labor Collide
Restaurants are quickly discovering that technological and mobile advancements are changing every aspect of the quick-service industry—labor included.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
Burger King Gets New SVP of North American Operations
Gladys DeClouet succeeds Dave Gagnon, who announced his intention to leave the company at the end of the fiscal year.
Burger King Offers Branded Mobile Game
The BK City game is supported by a variety of national carriers and available exclusively for download by texting “KING” to 90210 for a monthly subscription fee of $2.99.
Fast Food Named One of the Fastest Growing Industries
According to the 2008 BrandZ Top 100 Most Powerful Brands, the industry category continues to be one of the fastest growing in terms of brand value growth, rising by 27 percent over last year.
New Angus Burgers at Burger King
The Steakhouse and the Loaded Steakhouse Burger feature 100 percent Angus beef and 'premium' toppings.
Burger King–Branded Greeting Cards on the Horizon
Kansas City–based Andrews McMeel Publishing will develop a line of greeting cards featuring Burger King mascot, the King.
Burger King to Test Branded Chips
Burger King restaurants in Ohio and Florida are expected to begin testing Ketchup & Fries chips throughout the first quarter of 2008.
Burger King Enters Colombia
The first restaurant is expected to open during the first half of 2008 in Medellin. Additional restaurant openings in Medellin and Cali are scheduled during the next two years.
The Whopper Turns 50
BK's flagship menu item will be immortalized at Madame Tussauds wax museum today in New York City as part of its birthday celebration.
Burger Launches Diversity Campaign
The "Real People, Real Success" campaign shines the spotlight on BK’s diverse employees, suppliers, and franchisees.
Jacomino Chosen for BK Latin American Growth
Burger King appoints Armando Jacomino, who originally began with the company as a Miami crew member in 1970, to president of the company's Latin America region.
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