Jump to navigation
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Burger King Corp. Enters Mobile Entertainment Market
Teaming with Mobliss, the company will launch completely branded games for customers' mobile devices.
Burger King Agrees To Restrict Advertising to Kids Under 12
Burger King has joined the Council of Better Business Bureaus's Children's Food and Beverage Advertising Initiative. New Kids Meal offerings are also in the works.
Burger King Reports 4Q Profit
Burger King Holdings Inc. posted a fourth-quarter profit Friday versus a loss a year earlier, fueled by strong late-night and breakfast sales and flashy marketing.
Burger King Corp. Names Four New Senior VP's
Burger King Corp. announced senior leadership appointments as the company positions itself to meet aggressive global growth targets in fiscal 2008.
Burger King Names New SVP of Global Business Intelligence and Strategy
Mike Kappit has been named senior vice president of global business strategy at Burger King and will report directly to Russ Klein, president gobal marketing, strategy and innovation.
Burger King Begins Trans Fat Free Rollout
Burger King Corp. announced that the company has begun the rollout of a trans fat free cooking oil to its restaurants in the United States.
Burger King Corporation Honors Minority Suppliers
Burger King recognized Original Impressions and Union Packaging with BKC-RSI 2007 Supplier-of-the-Year Awards.
Burger King Rebounds On Marketing
Burger King has reported 13 consecutive quarters of positive comparable sales growth and initiated a worldwide expansion strategy.
Burger King Ignites Spam War With Rival
Hoping to cash in on Hawaii's love affair with the pinkish meat product, Burger King Corp. last month began offering Spam for breakfast.
Burger King Back in Japan After 6 Years
Burger King and its famous Whopper burger returned to Japan Friday after a six-year hiatus.
Subscribe to QSR
Health & Wellness
Back of House
In the Store
START TO FINISH: WHAT INSPIRES EXECS
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
Find a Supplier
Back Yard Burgers Serves Up Grilled Salmon
MOD Pizza Opens 100th Store
Multi-Concept Isabella Eatery Slated for D.C. Area Luxury Mall
NRA Acquires National Registry of Food Safety
Togo's Launches Sandwich Wraps Lineup
Captain D's Emphasizes Seafood Expertise During Lent
b. good Partners with Ordering Platform Menumavin
Nashville Hot Concept Opens in Cincinnati
Dumpling Concept PACKED Debuts in Chicago
Nekter Juice Bar Plans for 300 Units in Five Years
Ones to Watch