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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Burger King Swings To 3Q Profit
Burger King Holdings Inc. said Friday it swung to a profit in the third-quarter, fueled by sales of new sandwiches at the second-largest hamburger chain.
Burger King Reports Solid Growth
Burger King Holdings Inc. (NYSE:BKC) delivered strong results for the third quarter of its 2007 fiscal year.
BK Announces Earnings Conference Call
The call will be webcast on the company's web site and its audio replay will be available until May 25, 2007.
Burger King To Expand to Egypt
The company gives exclusive right to develop the brand to the region's largest franchisee.
Burger King Holdings Inc. Adds to BOD
Company announces appointment of Ronald M. Dykes and the resignation of Armando Codina.
BK Changes Animal Welfare Policies
The Humane Society of the United States applauds Burger King’s historic pledge to improve its farm animal welfare standards.
Burger King To Expand to Hong Kong
The city's first Burger King is scheduled to open by December 2007.
Burger King To Open Store in Poland
Burger King Europe GmbH awards development rights for Poland to AmRest Holdings.
McDonald's Edges Out Competition in Coffee Taste Test
A Consumer Reports taste test among coffee rivals says McDonald's brew beats Starbucks.
Burger King, Farmer Negotiations Fail
Burger King offers to send recruiters to Florida to help tomato farmers find jobs at its restaurants...
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