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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
Wendy's Ranks No. 1 for Kid-Friendly, Healthy Options
According to Restaurant DemandTracker, a recent survey of restaurant customers in the United States, households with younger kids are much more likely...
Burger King Franchise Serves Up Employee Safety
Employees are less likely to suffer from slips, falls, burns, or strains at nineteen Burger Kings because Republic Foods found a better way to handle ...
BK Perks Up Coffee Offerings with 10 New Items
Burger King Worldwide revealed its refreshed coffee platform available in restaurants nationwide, blended by Seattle’s Best Coffee.
BK Sustains Customer Perception, Study Shows
Burger King seems to have dodged a consumer-perception bullet in the U.S. so far in the aftermath of its recent U.K.
Pac-Man is Back, and Burger King's Playing a Role
41 Entertainment announced that it has entered into a global kids promotion with Burger King Worldwide for the “PAC-MAN and the Ghostly Adventures” pr...
BK Shows Some Love with BOGO Chicken Sandwich Offer
As the Valentine’s Day decorations slowly start to appear, Burger King Worldwide is showing guests the love by bringing back a fan-favorite deal on a ...
McDonald's Has Best Service, Value, Consumers Say
In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly c...
Burger King Selects Jerrell Moore as Chief Diversity Officer
Burger King Corporation, a subsidiary of Burger King Worldwide, announced the appointment of Jerrell Moore as chief diversity officer.
Burger King Introduces Chicken Nuggets, New LTOs
Burger King Worldwide announced the roll out of the all-new Chicken Nuggets and six additional limited-time menu items in restaurants nationwide.
BK Heats Up in Central America with Franchising Deal
Burger King Worldwide announced that it has entered into a multicountry master franchise joint venture agreement with BEBOCA LTD in Central America.
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Health & Wellness
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START TO FINISH: WHAT INSPIRES EXECS
Food & Beverage
Ingredients & Dayparts
Marc Halperin: Resident F&B Expert
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