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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
BK Shows Some Love with BOGO Chicken Sandwich Offer
As the Valentine’s Day decorations slowly start to appear, Burger King Worldwide is showing guests the love by bringing back a fan-favorite deal on a ...
McDonald's Has Best Service, Value, Consumers Say
In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly c...
Burger King Selects Jerrell Moore as Chief Diversity Officer
Burger King Corporation, a subsidiary of Burger King Worldwide, announced the appointment of Jerrell Moore as chief diversity officer.
Burger King Introduces Chicken Nuggets, New LTOs
Burger King Worldwide announced the roll out of the all-new Chicken Nuggets and six additional limited-time menu items in restaurants nationwide.
BK Heats Up in Central America with Franchising Deal
Burger King Worldwide announced that it has entered into a multicountry master franchise joint venture agreement with BEBOCA LTD in Central America.
Back by Popular Demand: BK Whoppers for 55 Cents
The home of the Whopperis bringing back a deal in honor of the 55th anniversary of the sandwich.
Miami Dolphins Celebrate 'BK Delivers' Program in Florida
The Miami Dolphins announces an official partnership with Miami-based Burger King Worldwide Inc.
BK Celebrates 55 Years with 55 Cent Whoppers
In honor of the 55th Anniversary of the Whopper Sandwich, from December 6 through December 9, Burger King is offering an Original Whopper Sandwich for...
Strikes Hit the Big Apple's Largest Fast Food Chains
New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco B...
BK Packs Its Bags, Heads Back to France
Autogrill Group and Burger King Worldwide announced a new agreement to bring the iconic Whopper sandwich back to French fans after 15 years. ...
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Denise Lee Yohn: QSR’s Marketing Guru
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BurgerFi Hosts Children in Need and Volunteers
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Ones to Watch