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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Doing the Deal
A health check of the mergers and acquisitions market shows opportunities for growth.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
The Way to a Good Slogan
Burger King’s new tagline positions brand to reach more Millennial consumers.
A Picture of Health
Industry experts, nutritionists, and menu developers share ideas on how the industry can make classic fast-food dishes healthier.
The Best of Both Worlds
Quick serves embrace the power of other brands through products, cobranded units.
Coffee is King
Burger King ups its coffee game to compete with other players in the industry.
12 for ’12
The biggest stories that shaped the restaurant industry this year.
Beating the Bad Guys
Keeping customers’ information secure against hackers should be a top priority.
BK Celebrates 55 Years with 55 Cent Whoppers
In honor of the 55th Anniversary of the Whopper Sandwich, from December 6 through December 9, Burger King is offering an Original Whopper Sandwich for...
Strikes Hit the Big Apple's Largest Fast Food Chains
New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco B...
BK Packs Its Bags, Heads Back to France
Autogrill Group and Burger King Worldwide announced a new agreement to bring the iconic Whopper sandwich back to French fans after 15 years. ...
Burger King Delivers the Goods with Delivery in Houston
Burger King is inviting guests in the Houston, Texas, area the chance to discover why “Taste is King” from the comfort of their home, dorm, or office ...
BK Sweetens Up Holidays with Cinnabon Promo
With the Thanksgiving holiday just around the corner, what better way to get into the spirit of giving than with a delicious deal from Burger King Wor...
BK Throws a Birthday Bash for the Whopper with LTO Offers
Burger King Worldwide proudly unveiled plans to celebrate the 55th anniversary of the iconic, original Whopper sandwich.
Former Arby's CEO Tries His Hand as BK Franchisee
Burger King Worldwide announced the refranchising of 42 company-owned Burger King restaurants in the metro-Atlanta area to GPS Hospitality, which is o...
Burger King Wants Guests to Play for Chance to Win Wii U
Burger King restaurants are giving guests the chance to own a Wii U system, the new gaming and entertainment system from Nintendo that launches on Nov...
Burger King Gets in the Holiday Spirit with Trio of New Desserts
To celebrate the start of the holiday season, Burger King Worldwide unveiled additions to its popular dessert menu: the Gingerbread Cookie Sundae and ...
For Subway and Dunkin' Donuts, Simple is Best
For three years running, the quick-service segment, including Subway, Dunkin’ Donuts, and McDonald’s, is considered one of the simplest industries by ...
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